Why subscribe?

A weekly letter on GTM and AI, written from my seat as a founding GTM engineer at Baseloop.

My name is Vincent van der Plas.

I do the GoToMarket and Sales at Baseloop.io, we build the systems behind it and I write about both

I automate the desk work so I can do more of the work that makes

Free and paid

Free is the story: each week, what I am seeing in GTM and AI, the what and the why, in plain language.

Paid is the machine: the real Baseloop workflows, the templates and blueprints, and the live Co-Build sessions where we build an automation end to end. €12 a month or €100 a year.

Who it is for

For sales, marketing, RevOps and GTM engineers who want AI to do the low-leverage work, so they keep their focus on the high-leverage.