One thing was a fact. If I wanted a new automation, it was precious. Not because of the credit spend or the cost of AI.
It was the time I would ask my boss to build it for me.
He would spend several hours building a very neat workflow that did the job.
But he could also spend it on growth or retention. So we worked half automated, half manual.
Today I’m making the most crazy workflows that give me time to do more of the stuff that drives growth.
Like selling Baseloop, our data enrichment platform.
One example. A cold call ends. The transcript lands in Baseloop, the HubSpot task is created and the follow-up email is drafted before I have the next prospect to call.
I say what I want out loud, Claude Code reads it and builds the workflow straight into Baseloop. I never build in the Baseloop platform manual.
My name is Vincent van der Plas. Not a sales guru. Not the developer coding crazy stuff. Just a go-to-market enthusiast who can prompt but not code, building the workflows I use every day to e.g. call, follow up and book demos.
This is for RevOps, GTM engineers and for the AEs and sales leaders the workflows are build for.
We will never replace the rep with AI.
But everybody on the revenue side should get the boring half of the job done for them. Spend more time calling prospects and giving demos instead of doing the admin afterwards.
In this series we will speak about how to leverage AI every day. Combining all the popular tools like Claude, LinkedIn Sales Nav, Baseloop and your CRM to make your go-to-market a bit more automated.
How I:
Never miss a follow-up after a cold call, demo or follow-up call
Turn demo calls into a product roadmap for our developers
Re-activate your CRM into a gold mine for new pipeline.
Every week I share my insights on go-to-market for free.
For €12 per month we will have co-build sessions, in-depth articles and all the playbooks I use during my work.
This only works if you tell me what to build. So let me know what you want to talk about and what workflows are on your mind.