How do you work with AI the way you work with a co-worker?
The answer is the same as for a co-worker: they need to know what you know.
A team only works when everybody knows the same facts before the next campaign, cold call or ad.
So I started with a Second Brain: a folder of plain text files my AI reads before it does anything.
It holds what the AI needs to prep my day or draft a mail: who my clients are and how I write.
Example: every morning I get an email from Benny, the AI assistant I built, with everything I need to do that day.
Who to call and what to talk about.
What to ask my team.
Which email or Slack message is still waiting on me.
He writes the draft too.
Benny knows exactly how I like my emails and warns me about the things I forget.
Like a second follow-up or a last-minute change in my calendar.
Why does Benny know how to prep my day?
I wrote down a Standard Operating Procedure, SOP for short, in plain English: how to do this exact task.
Write a lot of those task explanations (SOPs) and you have a Second Brain.
No idea where to start?
I made a Skill (a task file for your Claude or Codex) that interviews you. You set it up together with your AI.
Subscribe I will send it to you for free!